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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Loyalty Management Accredited Professional |
| Exam Number: | AP-212 |
| Exam Format: | Scenario-based, Multiple-choice |
| Real Exam Qty: | 55 |
| Available Languages: | English |
| Exam Duration: | 75 minutes |
| Passing Score: | 69% |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 150 |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce CRM and customer loyalty concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/lmap |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Loyalty Program and Process Configuration | 52% | - Configure foundational program settings - Set up tier models, qualification, and progression - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Set up currencies, points, and transaction processing - Configure permissions and security model |
| Topic 2: On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Configure analytics, dashboards, and reporting - Monitor program performance and optimize |
| Topic 3: Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes - Apply implementation best practices - Design loyalty program architecture and data model |
| Topic 4: Integration | 22% | - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Commerce Cloud - Integrate with Salesforce CDP - Integrate with Service Cloud |
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
Correct Answer: D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?
Correct Answer: A,C,E 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
What is the correct implementation approach for an Administrator to target a promotion only for specific products?
Correct Answer: A 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
What three types of vouchers can be configured in Loyalty Management?
Correct Answer: A,C,E 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Using extensive Data Processing Engine jobs to modify Salesforce data at scale, which two limits should be monitored?
Correct Answer: B,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
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