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Following are some reference material for actual CMA Category-Manager exam test

CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. A successful promotion strategy considers which key metrics to fully understand performance success?

A) Syndicated POS Data
B) Internal POS Data
C) Internal Profit Data
D) Shopper Metrics (trips and baskets)

2. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Focus Groups and In-Store Observations
B) Retail POS Data and Syndicated POS Market Data
C) Social Media Analytics and Web Traffic Data
D) Loyalty Card Data and Household Panel Data

3. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It has no impact on labor or operating expenses
B) It primarily increases customer satisfaction without affecting labor or OPEX.
C) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
D) It increases the complexity of inventory management, raising labor costs.

4. What is the primary role of POS data in category management?

A) To predict future consumer trends without additional analysis
B) To track inventory levels in real-time
C) To provide insights into category performance and guide decision-making.
D) To monitor employee performance at checkout

5. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Reduce linear shelf space for this segment
C) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
D) Increase linear shelf space for this segment

Solutions: