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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
B. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

Question 2

What methods can be used to track attribution in Marketo? (Choose two)

A. Use of Program Tags
B. Creating Static Lists
C. Adjusting Smart Campaign Filters
D. Integration with CRM

Question 3

A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D. Update transition rules on MQL to include email domain address belonging to TAL
E. Update stage actions on MQL to include email domain address belonging to TAL

Question 4

A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Warm up IP addresses
B. Increase sending frequency
C. Adjust recipient preferences
D. Use double opt-in for subscriptions

Question 5

What should be considered for efficient data schemas in Marketo? (Choose two)

A. Limiting data imports
B. Avoiding relational data structures
C. Field mapping consistency
D. Using standardized field names

Solutions: