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Following are some reference material for actual Google adwords-display exam test
Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
| Ad Formats and Creative | - Responsive display ads
- Image and video ad formats
|
| Bidding and Optimization | - Conversion tracking and optimization
- Smart bidding strategies
|
| Display Advertising Fundamentals | - How Display campaigns work
- Google Ads Display Network basics
|
| Audience Targeting | - In-market and custom intent audiences
- Demographic and affinity audiences
|
| Measurement and Performance | - Campaign reporting and analytics
- Attribution models and performance evaluation
|
Google Display Exam Practice Test Sample Questions:
Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?
- A. Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
- B. Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
- C. Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
- D. Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
Reveal Solution
Discussion
Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
- A. Jane will need to do this through Google AdWords on the Reporting tab.
- B. Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
- C. YouTube does not allow users to download reports - only view them online.
- D. Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
Reveal Solution
Discussion
Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?
- A. Tandem
- B. Standard
- C. Expandable
- D. Cooperative
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Discussion
Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?
- A. It is the fourth largest property on the Web.
- B. It is the second largest property on the Web.
- C. It is the largest the property on the Web.
- D. It is the third largest property on the Web.
Reveal Solution
Discussion
Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
- A. Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
- B. Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
- C. Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
- D. Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
Reveal Solution
Discussion