100% Pass Top-selling 1D0-623 Exams - New 2021 CIW Pratice Exam
CIW Web and Mobile Design Series Dumps 1D0-623 Exam for Full Questions - Exam Study Guide
NEW QUESTION 33
Which of the following is a benefit of social media auditing?
- A. Compare your social media presence to your competitors.
- B. Focus efforts on only the most important social media sites.
- C. Prevent bad data from entering the campaign decision making process.
- D. Maintain a specific style and tone in future social media posts.
Answer: A
NEW QUESTION 34
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. Reach, relevance, and resonance.
- B. Promotion, sharing, and engagement
- C. The 80/20 rule
- D. The 90/9/1 rule.
Answer: B
NEW QUESTION 35
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Ignore the other sites because his primary audience does not participate on them.
- B. Hire someone to create and maintain his online presence on other social media sites.
- C. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
Answer: C
NEW QUESTION 36
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Exposure
- B. Reach
- C. Engagement
- D. Impression.
Answer: C
NEW QUESTION 37
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A mobile pet grooming service.
- C. A gourmet food truck selling upscale sandwiches.
- D. A franchise restaurant company with 30 locations.
Answer: A
NEW QUESTION 38
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Community
- B. Platform
- C. Executive
- D. Campaign
Answer: D
NEW QUESTION 39
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Creating as many posts as possible, regardless of user engagement.
- B. Share content from third parties that will engage users.
- C. Make sure all social media posts link back to your company's Web site.
- D. Filling out all social media profiles completely.
Answer: D
NEW QUESTION 40
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Total budget amount, pay-per-click fee and total clicks made.
- B. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- C. Employee compensation, cost of goods sold and pay-per-click fee.
- D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
Answer: A
NEW QUESTION 41
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?
- A. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community
- B. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
- C. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
- D. The owner of the site uses the contact information to sell them services from other companies he owns
Answer: D
NEW QUESTION 42
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. So that others can manage the accounts when someone leaves.
- B. It improves brand recognition.
- C. It creates a social character that is engaging the community.
- D. So that followers from one platform will automatically become followers on another platform.
Answer: B
NEW QUESTION 43
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Creation
- C. Growth
- D. cultivation
Answer: C
NEW QUESTION 44
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
- A. Single source
- B. Position based
- C. Last social touch
- D. Multi source
Answer: D
NEW QUESTION 45
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. the format of the speeches to a question and answer panel with four to five participant
- B. Contract with a reality television producer to create a short run series for cable broadcast.
- C. Record the speech and post it on the company's Web site with a text transcript.
- D. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
Answer: D
NEW QUESTION 46
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. corporate reorganization
- B. executive buy-in.
- C. market repositioning
- D. return on engagement (ROE)
Answer: B
NEW QUESTION 47
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Manage and mitigate
- B. Asses and evaluate
- C. Identify and resolve
- D. Monitor and revise
Answer: C
NEW QUESTION 48
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Performance management
- B. Decision science
- C. Data exploration
- D. Social analysis
Answer: C
NEW QUESTION 49
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Planning
- B. Implementation and measurement
- C. Development
- D. Preparation
Answer: A
NEW QUESTION 50
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
- A. Identify the target audience
- B. Listen and analyze
- C. Set goals
- D. Define strategies
Answer: A
NEW QUESTION 51
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
- C. Hire an outside company to take over customer communications on current social media platforms.
- D. Start live streaming videos of exercise classes to encourage more people to join.
Answer: B
NEW QUESTION 52
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Regulatory compliance and privacy violations
- B. Damage to reputation and legal issues.
- C. Cybercrime and financial loss
- D. Theft of intellectual property and corporate identity
Answer: A
NEW QUESTION 53
In order to be considered as part of a brand's primary audience, a persona must be:
- A. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- B. a returning customer who shares the product with other users and who regularly interacts with your brand.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. someone who is interested in the product, needs the product and is able to afford the product.
Answer: D
NEW QUESTION 54
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Choice the company used an inadequate data analysis system
- C. Complexity, data from multiple sources was poorly matched and imprecise.
- D. Context; most if the posts were complaints about product performance.
Answer: D
NEW QUESTION 55
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