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| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - Event API usage and configuration - ETL feed system implementation - Data flow management within and outside the platform - Salesforce Connector integration |
| Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
| Sitemap | 18% | - Unified customer profile building - Catalog and page mapping - Web SDK implementation - Sitemap design and best practices - Content zones configuration |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management - Segment performance reporting and analytics |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases - Product terminology and core implementation components |
| Activation | 18% | - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns - Campaign creation and execution - Open-time email campaigns |
What controls how content and product recommendations display in an open time email campaign?
Correct Answer: B 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Which two items can be included in the total engagement score calculation?
Correct Answer: A,C 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
When should you define goals and filters?
Correct Answer: A 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
What is the rule criteria that you can use in the segment creation process?
Correct Answer: C 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
What are two ways to populate the Marketing Cloud Personalization catalog?
Correct Answer: A,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
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