Microsoft Customer Data Platform Specialist : MB-260

  • Exam Code: MB-260
  • Exam Name: Microsoft Customer Data Platform Specialist
  • Updated: Jul 23, 2026     Q & A: 120 Questions and Answers

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Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.

Passing score: 700. Learn more about exam scores.

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

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There are the prerequisites to take the Microsoft MB-260 Certification Exam

Applicants who want to take the MB-260 Exam must have experience in the area of Customer Experience Management and Dynamics 365. Moreover, the applicants should have the experience of working in the area of Customer Experience Management and Dynamics 365. The service professional candidate should have knowledge of Customer Insights and the additional Dynamics 365 apps. You can use the MB-260 Dumps for your preparation.

Why it is important to take the Microsoft MB-260 Certification Exam, nowadays?

The customers are very demanding, and they want solutions that are customized to meet their needs. To meet this demand, organizations need to have a clear understanding of their customers and their preferences. To meet this need, organizations need to implement customer experience management solutions. MB-260 Dumps helps you to get the Microsoft MB-260 Certification Exam. To meet this need, organizations need to have the knowledge of the various data sources and the technologies to make the right predictions and implement the right solutions. Hence, the individuals who are responsible for the Customer Experience Management solutions need to be certified with the Microsoft MB-260 Exam. The guarantee of successful careers and certification is the best way to make the right predictions and implement the right solutions.

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

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Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Implement AI predictions5-10%- Configure built-in models
  • 1. Customer lifetime value
    • 2. Product recommendations
      • 3. Churn prediction
        • 4. Sentiment analysis
          - Integrate custom Azure ML models
          Create customer profiles through data unification35-40%- Configure merge policies
          - Manage relationships and activities
          - Define match rules
          - Verify unified profiles
          Ingest data into Customer Insights - Data10-15%- Connect to data sources
          • 1. Managed vs customer-owned data lake
            • 2. Dataverse, Azure, and Common Data Model
              - Transform and cleanse data
              • 1. Use Power Query for data shaping
                • 2. Configure incremental refreshes
                  Administer Customer Insights - Data5-10%- Manage environment settings
                  - Monitor data refreshes
                  - Apply security and compliance policies
                  - Ensure data privacy and consent
                  Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
                  • 1. Microsoft Fabric integration
                    • 2. API and use cases overview
                      • 3. Near real-time updates support
                        • 4. B2C vs B2B profile differences
                          Configure measures and segments15-20%- Create and manage measures
                          - Apply filters and conditions
                          - Define segment logic
                          Configure third-party connections and exports5-10%- Integrate with Dynamics 365 apps
                          - Export data to external systems
                          - Set up data destinations

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