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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A. Classify user actions based on broad categories.
B. Classify user actions based on popularity of products.
C. Classify user actions based on products and offerings.
D. Classify user actions based on the customer lifecycle.

Question 2

Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A. Full agency control
B. Full client control
C. Agency ownership of the DMP
D. Client ownership of the DMP

Question 3

Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A. A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B. A client needs a promotional category added to their taxonomy for a month-long sale.
C. A client wants to review their data activation integrations.
D. A client has run an inventory report, and wants to identify their highest-performing categories.

Question 4

Which option will help your client identify which categories get the most data?

A. Enable taxonomy permissioning.
B. Generate the Site Hits Report.
C. Review the cookie inventory.
D. Request an Inventory Report from their account manager.
E. Remove or hide unused categories.

Question 5

What is the definition of a regex pixel?

A. It is used for DCO campaigns.
B. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
C. It is a pixel used for ID swapping.
D. It is a pixel for transmitting audience data out in real time at the time of page load.
E. It is a javascript tag used for sending user level category information back to the browser.

Solutions: