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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
B) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <document="${//all content/. . /acme_marquee.htm}">

2. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B) The purchase transaction is attributed to both email campaigns.
C) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
D) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

3. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
C) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
D) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
E) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.

4. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $ {FIRST_NAME}
B) {FIRST_NAME} $
C) {FIRST_NAME}
D) $FIRST_NAME

5. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
D) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Solutions: