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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A) Journey Builder using a Decision Split with three branches.
B) Journey Builder using a Random Split with three branches.
C) Automation Studio with three separate Welcome automations.
D) A series of A/B tests to determine the number of emails.

2. A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

A) Select the data type as Text
B) Set a custom maximum length of six
C) Create restricted values
D) Select the attribute as required

3. A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?

A) Limit the email text to 250 words.
B) Send to the entire subscriber base.
C) Use an infographic email template.
D) Personalize the email content.

4. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers

A) Subscriber can choose which publications to unsubscribe from.
B) Subscriber can choose to resubscrlbe to the list used for the send.
C) Subscriber can choose to be unsubscribed from all NTO publications.
D) Subscriber can choose to be removed from the data extension.

5. When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A) Data Extension
B) Lists
C) Data Views
D) Import Activity

Solutions: