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Salesforce Email Essentials (EEB101) Sample Questions:

1. An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A) Include "RE:, "FWD:" "etc." to get reader's attention
B) A/B test the effectiveness of different subjects
C) Keep the subject text between 50 to 100 characters long
D) Include information relevant to the message in the subject line

2. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

A) Rely on image-only emails to engage subscribers
B) Use one file type for all images in the email.
C) Increase DPI and file size for image display.
D) Keep total weight with images at 800KB or lower.

3. NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

A) Filter Activity
B) Data Filter
C) SQL Query
D) Filtered Group

4. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A) Include a phone number to call.
B) Ensure an opt-out link is present.
C) State why the subscriber is receiving the email
D) Include the mailing address of the sender.

5. Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

A) Send Classification
B) Sender Profile
C) Send Definition
D) Delivery Profile

Solutions: