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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It builds connections and fosters collaboration.
B) It offers an online marketplace.
C) It will provide a location for employee profiles.
D) It will be a place to share company information.

2. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
D) The company will save $1.2 million based on the enrollment choice employees make.

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) They understand what to say and when.
C) Better media relationships.
D) Confidence is enhanced.

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and evaluating the reach and visibility of its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and interpreting the behavior and communication channels for its relevant audiences
D) In placing an economic value on its communication output

5. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Engage politicians with face-to-face meetings to explain the misunderstanding.
B) Have the executive publicly apologize and retract the statement.
C) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
D) Immediately terminate the executive for placing the organization at risk.

Solutions: