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Following are some reference material for actual Salesforce MCE-Admn-201 exam test

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Number of items per order.
B) Products purchased from a competitor.
C) Last purchase date
D) Channel preference of customers.

2. Which activity should be used for multivariate content testing within Journey Builder?

A) Decision Split
B) Random Split
C) Engagement Split
D) Content Split

3. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

A) CloudPages
B) Journey Builder
C) Query Studio
D) Synchronized Data Sources

4. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records with an email address
B) Select all records where Has OptedOutofEmail is FALSE
C) Select all records which have opened an email in the past six months
D) Select all records which are active in All Subscribers

5. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

A) Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
B) Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
C) The consultant should enable deep linking in Marketing Cloud Connect configuration.
D) The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Solutions: