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Following are some reference material for actual Salesforce MC-202 exam test

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Export the journey email analytics
B) Define a goal for each journey.
C) Review opensand clicks activity summaries.

2. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Withdraw email approval.
B) Cancel send using email.
C) Unshare the email.

3. Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

A) Implement an SAP with Private Domain and a Dedicated IP.
B) Request a Private Domain to leverage SPF and DKIMauthentication.
C) Request three Dedicated IPs to spread out the sending volume.

4. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A) Profile Center Unsubscribe
B) Universal Unsubscribe
C) List-Unsubscribe header

5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Focus on action-driven subject lines.
B) Create more focused segmented lists for messaging.
C) Add complementary SMS campaigns.

Solutions: