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Marketing cloud email specialist

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

Introduction to Salesforce Marketing cloud email specialist Exam

The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.

Post certification , professionals are expected to perform below tasks :

• Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
• Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
• Create reports of email tracking data.
• Build complex email automations.
• Build relational data models.
• Send emails using email application sending methods.

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