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Following are some reference material for actual Salesforce MCE-Admn-201 exam test
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies |
| Topic 2: Subscriber Data Management | 24% | - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe the different data types and storage options in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model |
| Topic 3: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 4: Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement - Explain the different channel capabilities and requirements |
| Topic 5: Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations |
| Topic 6: Digital Marketing Proficiency | 15% | - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing |
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
Correct Answer: C,D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Which activity should be used for multivariate content testing within Journey Builder?
Correct Answer: D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
Correct Answer: D 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
Correct Answer: A,B 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
Correct Answer: A,C 🗳️
Explanation: Only visible for Pass4guide members. You can sign-up / login (it's free).
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