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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

A) Custom redirect
B) Layout template
C) Dynamic content
D) Stock template

2. What is an automation rule?

A) A rule that automatically sends an email to all prospects in a list.
B) A rule that automatically applies an action to a prospect based on whether they match set criteria.
C) A rule that automatically creates a new prospect record when a lead is added to Salesforce.
D) A rule that automatically creates a list of prospects based on their behavior.

3. Completion Actions are retroactive.

A) False
B) True

4. What happens if a prospect is removed from a drip program and later added back?

A) They will resume the drip where they left off
B) They will skip the first step and move to the second step.
C) Prospects can't be added to drip campaigns after they have been removed.
D) They will start the drip campaign again.

5. How can an action be applied to a prospect who views a specific page of a website?

A) Through page actions
B) Through scoring
C) Through automation rules
D) Through completion actions
E) None of the above

Solutions: