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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Data Filter
B) SQL Query Activity
C) Attribute Group

2. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity below the exclusion SQL Query Activity.

3. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Content Selection
B) Einstein Copy Insights
C) Enhanced Dynamic Content

4. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as'Is Testable'.
B) Save the data extension in the Test Folder.
C) Associate the data extension to the Campaign.

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Scoring Split
B) Frequency Split
C) Engagement Split

Solutions: