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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of scorecarding in IBM Cognos BI?

A) To identify the impacts of scenarios across different areas of the business.
B) To compare metric values to a benchmark or target.
C) To provide guided exploration across multiple dimensions of information.
D) To enable collaboration between users and communities.

2. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) Cognos was designed to take information from multiple applications and pull it together into a single platform.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

3. A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?

A) Flexible one-to-many prompted reports or ability to create ad-hoc reports.
B) Common business model across data sources.
C) Modern SOA architecture.
D) Environment-neutral platform.

4. Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A) Business Insight
B) Report Studio
C) TM1 integration
D) Business Modeling

5. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To analyze and allocate marketing resources across channels.
B) To gain visibility into the sales pipeline on opportunities created through demand generation.
C) To design and automate demand generation campaigns.
D) To know the effectiveness of their campaigns.

Solutions: